AI-powered tools like ChatGPT, Perplexity, and Google Gemini are quickly changing how people search for and discover businesses. Instead of scrolling through endless search results, users now ask questions and get answers directly from these AI assistants. But here’s the catch: these tools rely on trusted, structured online sources — not just any old website.
That means your business needs to be showing up in the right places to get recommended.
As a leading search engine optimisation agency, we’ve identified the seven must-have digital touchpoints to make sure your business is found, trusted, and recommended by AI.
1. Your Website
Think of your website as the anchor for your entire online presence. If it’s outdated, hard to navigate, or lacking clear service and location details, AI won’t be able to understand or recommend it.
Include:
- Detailed service pages
- Location-specific keywords
- Schema markup for structure
Need help? Our SEO specialist NZ team can help optimise your website for both people and AI.
2. Google Business Profile
This free listing is one of the top data sources for AI tools. It needs to be accurate, complete, and consistently updated. Make sure you include:
- Business hours
- Categories
- Reviews
- Service areas
3. Trusted Business Directories
AI relies on structured data, and directories like Yellow or Hotfrog are packed with it. Being listed there with consistent name, address, phone number info (NAP) helps AI verify your legitimacy. This is a key part of any solid digital marketing services strategy.
4. Authoritative Content & Thought Leadership
Blogs, how-to guides, whitepapers, and FAQs help position you as a credible expert. If your content is high-quality and answers real customer questions, AI is more likely to surface it.
At Muritai Group, we build an online marketing strategy that includes content that AI tools can read and recommend.
5. Media Mentions & Backlinks
When other trusted sites mention or link to your business, it boosts your credibility with both Google and AI. Local media, guest blogs, and industry associations are great sources.
6. Social Media Profiles
Even if AI doesn’t rely heavily on social media right now, customers do. Having consistent, active profiles on LinkedIn, Facebook, and Instagram supports your brand visibility and trustworthiness.
7. Frequently Asked Questions (FAQs)
AI tools love FAQs. They’re structured, specific, and often mirror the kinds of questions users are asking. Include them on your website and answer them clearly.
This is an area where a search engine optimisation agency can help tailor your content so it performs well with AI search models.
Final Thoughts
Getting found online is no longer just about traditional SEO. You need to think about where AI tools are pulling their data from and how your business shows up there.
If your website isn’t optimised, your content isn’t helpful, and your listings aren’t accurate, you could be invisible to AI tools that are shaping the future of search.
At Muritai Group, we help businesses build smarter online marketing strategy frameworks — combining SEO, content, and digital marketing services that make sure your business is future-ready.
Want to be the business AI recommends? Let’s talk.
