How We Helped DP Herbals Launch Their Online Store
As digital marketing specialists, we love helping businesses grow and thrive. Sometimes, this means helping clients pivot or take their business in a new direction. This is the case with our recent work with Deirdre Panapa, founder of DP Herbals.
Deirdre is more than a client—she’s a dear friend to Muritai Group and someone we admire deeply. Her passion for holistic wellness and her dedication to helping people live better lives is nothing short of inspiring. When she asked us to help her take her business online, we were so excited to support her vision and be part of her journey.
This case study shares Deirdre’s story—her challenges, her vision, and how we helped her build a flexible, future-ready ecommerce website. If you’re considering taking your business online, we hope her story inspires you to see what’s possible.
About the Company
DP Herbals was founded by Deirdre Panapa, a Christchurch-based Clinical Herbalist with a background in nursing and over a decade of experience in herbal medicine.
Deirdre has dedicated her life to helping people achieve balance and wellness. Her approach is all about “joining the dots,” using her deep knowledge and intuitive skills to understand her clients holistically—mentally, emotionally, and physically.
Alongside personalised one-on-one consultations, DP Herbals offers a professional Herbal Dispensary stocked with supplements and herbal formulations. It’s a business built on empathy, expertise, and a commitment to helping clients lead better, healthier lives.
The Challenge
While Deirdre’s face-to-face consultations with clients are at the heart of her work, they demand a significant time commitment, limiting her ability to scale her business or enjoy a better work-life balance. Looking ahead, she wanted to establish an online presence to:
- Build a thriving ecommerce platform to complement her in-person services.
- Transition to a more flexible business model.
- Add long-term value to her business.
With a vision to sell an initial small range products from her Herbal Dispensary, Deirdre needed a website that would make online shopping simple and intuitive while also engaging and educating her customers.
The Solution
Knowing Deidre’s passion for her clients and her deep commitment to wellbeing, we focused on creating a website that captured the essence of DP Herbals while setting her up for long-term success.
- Mindful design: We created a warm and inviting Squarespace custom website design that mirrors Deirdre’s brand experience. The site offers a seamless experience for customers, from product browsing to checkout.
- Insights hub: We incorporated her wealth of expertise into the website, creating an informative space where visitors could learn about herbal medicine, her unique approach as a Clinical Herbalist, and the benefits of her products.
- Built for the future: The platform is scalable, so DP Herbals can grow as Deirdre’s business evolves.
The Results We Achieved
Since launching the ecommerce platform, we’ve been delighted to see the positive impact it has had for Deirdre and DP Herbals:
- Better customer experience: Clients can now purchase products online, making it easier to get the herbal supplements and wellness products they need.
- The future: The platform provides Deirdre with a scalable, easy-to-manage solution that can expand alongside her business.
- Stronger brand presence: The professional, informative website is more aligned with DP Herbals brand experience.
Through our web design services, we’re proud of our role in supporting Deirdre as she continues to help others achieve better health. Here is what she has to say about the project:
"Aristotle said that quality is not an act; it is a habit. Your dedication to creating a functional and beautiful website for DP Herbals truly reflects this. You encouraged feedback and showed great patience throughout the development process. I felt empowered every step of the way, and I am incredibly grateful to you, Jayden, and the team!
Muritai is a small team of highly professional, friendly, and inspiring individuals. I can't recommend them enough" - Deirdre Panapa | DP Herbals
